Sitting At Your Kitchen Table,
In Your Underwear!

by
Jeff Paul
An Amazing But True-Life
Success Story
A Plan Anyone Can Follow!


How Exaggerated And Outrageous Is:
"How You Can Make Money Quick And Easy,
Sitting At Your Kitchen Table,
In Your Underwear?"

I guess that's a pretty strange title for a website, and I suppose it sounds unbelievable and outrageous. Still, you've got this website in your browser, and I hope that will turn out to be a good thing. And, as silly as it may sound, that title does absolutely, accurately describe what I've been able to do, and what anybody with a brain who takes the time to understand my example should be able to do, too.

No, I cannot and will not PROMISE that. I'd be a fool to do that - and why would you want to take moneymaking advice from a fool? I can't control how you apply the information I give you. Since I have no control over you, I'm not about to accept responsibility for your results. All I can promise you, and what I will do, is tell you the absolute truth about my business and my discoveries, reveal every part of my "System" and talk straight talk with you.

HOW BIG OF A "CASH MACHINE" DO YOU WANT?

Now, when I say "Make Money Quick And Easy", I mean just that. Right now, as I am writing this introduction and update to my original 1993 book, it's April 2009. 16 years after the system was originally released. Wow, time goes by fast. But this money making system is even better now, in the depression of 2009...than it was in 1993!

My typical month's gross income is about $80,000.00, Some months more, some a little less. 90% of that $80,000.00 a month of income comes in a "passive" mode, which means I don't do work to get the money sent to me. (I like passive income!) I like doing something once, and get paid for it over and over and over!

I hate the traditional idea of trading my time for money. I'd rather do it the untraditional way, and get money coming in without trading any time for it. Doesn't that sound better than working for someone, only getting paid for giving them your time and effort, or to own a business where you have to do work every day to get paid. Why would anyone want to have to provide more work to make money? Especially when there is a system like mine that requires little or no ongoing work, where you can work from home 100% of the time you choose to work, sitting around your kitchen table in your underwear?

See, my time is my own. Peggy and I do whatever we want to, whenever we want to do it. Especially taking time off and going on trips. For example, in the last 12 months, I got in over 50 rounds of golf, took several vacations (including but not limited to Arizona, Wisconsin, New York, Los Angeles amongst others. This year, I've already played 14 times, and it's not even golf season yet. (It's April 2009 as I'm writing this, and I played all those rounds on trips to warm and sunny places like Vegas, California and Arizona.) Chicago is a nice town but sucks in the winter. Especially if you're a golfer.

Since I am forced to live in Chicago due to personal family reasons, taking nice golf trips in the winter is the thing to do because I don't have any work schedule or obnoxious boss from some uncaring corporation to be a slave to... and have the dough to go wherever we want to, flying first class and staying at 4 and 5 star resorts, or one of our deluxe vacation homes we own. Here's one home we have in the desert on the golf course:

   

(Which brings up an interesting point. Since my business system is done from home in your underwear, and all you need is a phone and a computer, you can live literally anywhere and do my system just like I do from Chicago.)

If you dream of moving to a nicer climate, or a bigger city, or a smaller town...or whatever...you can have that dream become a reality because your customers buy everything form you by remote control, so it doesn't matter one lick where you live, or if you have more than one home, or whatever!! Hell you could live on Hawaii, or in Australia or in the Riviera in Europe and do my system! It just doesn't matter where you live! With my system you NEVER need any store, or location for customers to come to! You won't need inventory, employees, or have any kind of "hours" you have to be somewhere or "open"! I'll explain all about it in a minute.

Anyway, since 1992, I have generated revenue of over $50 million dollars working out of dumpy little offices in my homes. Yes, that's selling lots of products via direct marketing. So rather than telling you I'm a millionaire, like a bunch of these "high rollers" posing with their borrowed Rolls Royces, in front of their rented homes do, I've got an income that is higher than most top corporate executives, medical doctors and lawyers, working only when I choose to, from my home office. It's all for real, and I can prove it.

By the time you've completed this letter, you WILL know exactly how I'm making this money and how you can too.

Of course, you may not want to make $80,000.00 a month. You may not want to work much. You may not have my "drive" and ambition. You may have more modest needs and desires. Maybe $1,000.00 a week sounds darned good to you. Maybe $100.00 a day, part-time or spare time, is more your speed. That's okay. Your choice. What you will discover in this book can help you set up a CASH MACHINE that spits out just about any amount you want, from $100.00 a day to $1,000.00 a week, or more. Lots more. It'll always be your choice whether you use my system part-time, full time, or whatever. It'll always be your choice as to how much money you make.

The other thing I've got to tell you right up front is that this is NOT some "fluke" that has worked only for me, like lightning striking some guy on the head in the middle of an Iowa cornfield. The way I've set this system up may be a little unusual, but everything I'm doing has been done and is being done by lots of other people. Lots of people. Check out the testimonials to see what I'm talking about!

"FROM TINY ACORNS, GIANT TREES GROW"

Next, there's "sitting at your kitchen table." Well, that's no longer quite true. Right now, my business operates from little "offices" I built for it in each of the houses. But, the original folding-legs card-table Peggy and I started this business on is still in use in the office. And I did run the business right off that table in our kitchen for many months.

By the way, I'm a real cheapskate in many ways. I have no interest whatsoever in pouring my money into a fancy office, a receptionist sitting there filing her nails and reading Cosmopolitan or anything like that. (I had all that before in my earlier life as a Certified Financial Planner.)

These days, I am interested in PROFIT.

With the business I am going to reveal to you, you NEVER need to dump your profits into "overhead." You do NOT need an office outside your house. (Not at least until your volume is so big that you need to get a small room to work out of.) You do NOT need a bunch of employees, along with all their whining, fighting, and personal problems. You do NOT need to commit to any new or additional expenses.

On the off chance that my business stopped making money tomorrow, I could collapse it and walk away cleanly in 48 hours.

I GAVE ALL MY SUITS AND TIES TO GOODWILL

Then there's the "in your underwear." That's sort of an inside joke, But still true. There were days when the phone started ringing early with people calling up to give us money. I was the only one taking the calls and I never even got around to getting my pants on. I sat around all day in my boxers, drinking coffee, taking orders over the phone.

You see, your "customers" NEVER come to your house, you never go to them, you never see them, they never see you, so you could actually hang out naked if you wanted to and it wouldn't make any difference.

Personally, I used to have to put on a shirt and tie and sports coat or suit every day, and I now "feel" that is a type of imprisonment. I now only own one suit for weddings and funerals. My normal garb is a pair of comfortable jeans and a T-shirt in the summer, a flannel shirt in the winter. Unless I'm on a desert golf course, then shorts and a golf shirt are required. Nice courses don't let you play in your jeans or underwear. But the point I make about this business is: privacy. And freedom.

So, I want you to know that every part of this website's title is for real. Now we can get started. I'm first going to tell you in detail "my story". You may be tempted to skip ahead but I urge you not to. You need to know how I got to where I am so you can have the confidence that you can do it too. It'll be much easier to understand and believe in my "System" if you first see it's evolution. Then I'm going to tell you exactly what I do and how I do it. Finally, I'm going to offer to help you get started. So...here's the copy from the original book that I've sold over 100,000 copies of for as much as $39.95...that you are getting for FREE! Enjoy...

The other thing I've got to tell you right up front is that this is NOT some "fluke" that has worked only for me, like lightning striking some guy on the head in the middle of an Colorado rainstorm.

Here's the original 1993 version of this book re-printed, updated in 2009 for this special offer.

To discover how to get my "Deluxe Direct Marketing, Make Money In Your Underwear Home Study Course"...so you can make money both off-line and on-line...please go here now:


"I CAN'T BELIEVE I'VE WRITTEN THIS BOOK!"

My name is Jeff Paul. I'm 52 years old. My wife Peggy and I have three boys. We live most of the year in a nice suburb of Chicago where we bought a $385,000.00 house with 50% down in cash way back when in 1993 - not bad for a family that was sleeping in a relative's basement just one and a half years prior to that.

And, just for accuracy's sake, I'm actually writing this book on a little "laptop" computer, sitting at my kitchen table, in my boxer shorts and a T-shirt.

LET'S "LIVE THE FANTASY!"

I have actually achieved the FANTASY of making a ton of money from a simple, easy, pleasant home-based business.

I say "FANTASY" because that's what it is and remains for so many people. I can't believe I'm writing this book and running the ads for it, because for so many years I was a "sucker" for "opportunities". I was a get-rich-scheme junkie. I answered every ad. I devoured magazines like Moneymaking Opportunities, Income Opportunities, Spare Time and Entrepreneur. I sent away for books, plans, reports, tapes, courses, even distributorships. Ten bucks here, twenty bucks there; God knows how many thousands total. And most everything I got was junk.

Odds are, you've had that same experience and now feel massive skepticism and doubt about me and I don't blame you one bit. (Although I hope we can get past that.)

If you had told me then that I'd ever be writing and advertising anything like this book, I would have laughed in your face.

But here I am. Now, why am I doing this?

Let me tell you - I sometimes ask myself that question. First of all, I really do not need the money I may make from sharing my System with others. And I am very, very big on avoiding aggravation at any and all cost so I certainly do not have any desire to be famous.

The truth is: I feel like I've been so fortunate I ought to tell others who are like I was - sincere, ambitious, but struggling and wasting time and money on fool's gold schemes - that I ought to tell you about what I've learned. Keeping it to myself seems selfish.

Oddly enough, as you'll come to understand, telling you everything I know does NOT take anything away from me. I won't be creating competitors for myself; it just doesn't work that way. So there was no good reason NOT to reveal my "secrets".

I did want to somehow test all this through and determine whether or not other people could learn and use my System BEFORE writing and advertising this book. So through the influence of my "mentor" in direct marketing, I got about 20 people together in the East, 30 or so in California, and I did two "Jeff Paul Tells All!" Seminars. We charged $795.00 per person. That was a pretty gutsy price in 1993 dollars, wasn't it?

Frankly, I'd have done these for nothing just to get the guinea pigs to prove my System was duplicable but my "mentor" (who I'll tell you about later) insisted we charge "decent" money. He argued for $4,000.00 per person. "You make that much some days," he hollered, "surely we should make 'em pay that much to learn what you're doing." Well, somehow we compromised at $795.00. Anyway, I did these two Seminars, spilled my guts, handed out copies of all my stuff.

Since the Seminars, we've sold thousands and thousands of these courses, gotten letters and emails from all over the English speaking world, reporting very specific sizable income results. I'm not going to bore you with each "case" right now - what's important here is what YOU can do and I want to get there as quickly as possible. But I did want you to know that I took the trouble to road test my instructions with other people besides myself.

To see a belly full of testimonials, please click here.

Back to the story: you're reading a book written by a disgusted opportunity junkie who answered boatloads of ads and never found anything worthwhile. Now that I have a way to provide something that's real and practical, I just couldn't resist.

That's why I've written this book.
"All of your honestly has paid off in every aspect. You have a very respectable, foolproof system that will make out future way brighter. Your knowledge will allow us to live the lifestyle we want and give us that key to success!"

- Petur T. & Karen P., Canada

WHAT THIS BOOK IS NOT ABOUT

I think it's important to get some of your fears, doubts and skepticism out of the way, to clear your mind, open up your mind for the information I have to share with you. So, let me take just a few minutes to tell you what this is NOT about:

1. This is NOT "multi-level".

I don't necessarily have anything against "multi-level" or "network marketing", but it's not for me and I do think a lot of people spin their wheels with multi-level schemes that can only enrich the few at the very top.

Anyway, whatever you think about multi-level, this book has nothing more to say about it one way or the other. And my System has no relationship to multi-level whatsoever.

Just for the record, remember too, that with my System you NEVER need to see your customers face-to-face. Although I choose to do so, you don't even have to talk to any of them on the phone. You can use my System for "PURE" direct marketing business.

2. This is NOT one of those goofy deals where I finally tell you to get rich only by selling this product to other people.

I've made my money and am making my thousands of dollars a month from providing very useful, legitimate products to a specific type of customer and I'll give you the exact details of that later. I already made millions from this System I'm going to teach you before ever sitting down to write this book that you are reading.

3. This is NOT a "made up" story.

Do you know - some of the "people" you see in those get-rich ads, with their Lear Jets, Mercedes, and boats are NOT even real people! Those are pen-names, made-up stories, models, even stock photos from ad agencies. It's outrageous but true.

"This is a powerful money making system... the information provided by Jeff has already been worth the cost. Jeff has been EXTREMELY open toward everyone in sharing his strategies, he definitely does want people to succeed! This is obvious. I am COMPLETELY satisfied and definitely consider it a bargain."

-Brain S., Essex Jct., VT.

Well, Peggy and I are real people. VERY real. Ordinary folks. We exist. And everything I tell you about us in this book is 100% true. For one thing, I am NOT going to jeopardize my income, my business, my homes, or my reputation by making things up. I don't have to - my REAL story is incredible enough.

Finally, you've probably seen me on TV for years in my infomercials. You can't get and stay on TV if you aren't on the level, believe me.

4. This is NOT something that sounds good on paper but most people could never really do.

As everything unfolds before you in this book, you will see that just about any reasonably intelligent adult can use my System. You do NOT need a lot of money to start - I certainly did not. You do NOT need lots of education. You do NOT need an office or store, special equipment, inventories of products piled up in your garage or employees. This is a streamlined business in every way.

5. This is NOT even direct marketing, as you think of it.

It's a radically different approach to direct marketing that took me from dead-broke to tens of thousands of dollars a month. It IS going to take a little, patience, careful thought, and time reading and re-reading this book to fully understand this very different approach. But once you get it, it'll be "Katy-Bar-The-Door" for your income too.

Jeff Paul Tells All:

How I Went From Failure to Success
In Direct marketing


I was sort of a goof-off in school. After some in and out-of-school adventures I won't drag you through here, I managed to squeak through night school and I became an accountant. While going to school, I got married and had a kid on the way, needed to make some money,

I was not a very attractive candidate to other accounting firms and didn't have the confidence to start my own practice, so I bought an accounting business franchise. I had to borrow $15,000.00 from my parents to pay the franchise fee. Also, because I lacked confidence, I took in a partner - a hotshot with an MBA from the University of Chicago - and I wound up the junior partner with a "draw" of $300.00 a week. Whoopee. Still, in spite of my immaturity and inexperience, in spite of the debt, in spite of paying part of our income back to the franchise company, in spite of a lazy partner, by the time we got through the first tax season, we'd been incredibly busy, had lots of clients and I knew we'd made some serious dough.

Imagine my surprise when I found less than $250.00 in our business bank account.

It seems my partner had discovered cocaine and prostitutes. While I'd worked like a slave and gone without a paycheck for three weeks, my partner was snorting all my money up his nose.

On top of everything else, we had a $200,000.00 Small Business Administration loan which my partner had negotiated, somehow I'd co-signed the damned thing without being fully aware of what was going on. I had signed the loan documentation at the same time I signed the partnership agreement and now that my partner was going bankrupt, I was on the hook for $204,000.00.

I STARTED MY "CERTIFIED FINANCIAL PLANNER" BUSINESS $200,000.00 IN DEBT

I wound up selling insurance for a while and going back to school to become a Certified Financial Planner. Surely you've been told that more education is the answer. That's what I thought then.

Let me shorten a long story. Becoming a CFP, in itself, didn't instantly change anything. In the meantime, I got into some more financial trouble living off debt, and in a couple of other bad deals. Finally though, I got a financial planning business going and started making really good money. (How that happened is instructive.)

I discovered that most financial planners hated "marketing", had no earthly idea how to attract clients, and were all wrapped up in ego, pride and image. Since I had no ego hang-ups, I quickly figured out that to make money, I had to get clients, and I did what was necessary to make that happen.

Pretty soon, I was a "marketing expert" in my field - and my marketing efforts were bringing in enough clients to support a growing firm with a whole staff of planners.

I got my debts paid down. I had a new car and car phone. Nice house.

But. First of all, I was doing all the work to get clients; my partners were sitting on their duffs. A lot of friction developed. Second, I was gradually discovering that I didn't like what I was doing. When everything came to a head, the partnership blew up in a big, big way, and I barely escaped with my skin.

Everything was okay though; I quickly landed a high-paying "account executive" job with a financial services business in Philadelphia. We had to relocate but it was worth it. Almost immediately after moving my family to Philadelphia, my big, fat-cat employer with the fancy offices went suddenly bankrupt. I had immediately decided my job was lousy, by the way, and I detested it - until I lost it.

UPDATE - It's 2009 and the economy is in the tank. 500,000, 600,000 or more people losing their jobs each month. Housing values plummeting. You know the drill. You may have hated your job too before the fall of 2008, but now you may like it a lot better now if you still have it. But do you really like the job, or just the paycheck? Life's too short to just work for a paycheck from some other schmuck. Why not create YOUR OWN PAYCHECKS?

If you've already been laid off, are tight on, or out of cash, and/or worried about losing your job...wouldn't this be THE BEST TIME to join me in the ranks of the self employed, working from home in your underwear? If not now, in this great depression of 2009, will you realize that working for "the man" is a ticket to nowhere, a life lived in emptiness, fear and longing for something better?

But I digress...

During all this I was answering all the "opportunity" ads, trying different moneymaking schemes, experimenting with direct marketing, trying to find a way to be truly independent.

I knew I didn't want any more partners. I knew I didn't want to put on a suit, tie and smile every morning and go away for the day, days or even weeks selling things I didn't care about to people I didn't care about. I was burnt out with that. I knew I didn't want to work for someone else until I was 65, and then finally have some freedom. You see, I was very, very clear about what I did NOT want.

But I had no idea what to do about it - except for the vague, unformed "idea" that I'd like being in direct marketing.

So I did a very dumb thing when my new employer went bust. We moved right back to Chicago and we lived off my credit cards. I did NOT go get another job. I locked myself in the house and determined that I would somehow develop a direct marketing business of my own before I ran out of credit. And I started trying different "plans", running ads, mailing out brochures, and so on.

You have to know how far down I went before my big breakthrough so you can see that anybody can do what I've done. If I can go from where I was to a $500,000 -$1,000,000 plus a year income, so can you.

You will probably take my System and start with many more advantages than I had. You may even do better than I've done.

JUST A FEW PAYCHECKS AWAY
FROM BEING A HOMELESS PERSON!

We lost the house. We had to move in with Peggy's sister and live in their basement. Peggy, me and the boys literally living on one old couch in a corner of a basement! I went from being a "bright, young, successful guy, an up-and-comer" to being an embarrassment to my family ... a mooch to my friends. We had been only a few paychecks away from being "homeless". (How about you?)

That was when the economy was not so bad. How about you now, in 2009? Are you only a paycheck or two away from being flat busted?

Well, I sat up at night in that basement, beating myself up, but still, incredibly, determined to make the ideas I was pulling together work in direct marketing. Looking back on all this, I'm honestly amazed at myself and very, very grateful to Peggy. Why and how I kept having faith in my dreams and ideas, I don't know. Why Peggy didn't leave me I'll never fully understand.

But, I became OBSESSED with developing a totally independent, simple, home-based direct marketing business. And I managed to pile up $100,000.00 in debt on our credit cards (plus another $40,000 in other debts) while trying one "idea" after another, working from a rickety old card table in another corner of that basement.

Now, here's the amazing
end of this story:

In just 2 years, we went from that basement to buying a $385,000.00 home with 50% down in cash. We had plenty of money in the bank. Nice cars. Kids in school with everything they need. I even bought a boat. Also bought not one, but two vacation homes along the way.

Here's the other vacation place on a beautiful, pristine glacier fed lake in the woods:

   

And, I'm putting hundreds of thousands of dollars a year in our bank accounts and retirement plans. We're making significant contributions to a particular charitable cause. We travel first class and take great vacations OFTEN. My time is my own. I go shopping with Peggy at high end malls, play golf whenever I want. I can go fishing on my own boat on a weekday. We are the people the government has targeted as "excessively wealthy"!

And the ones that the Obama Administration has slated for paying more taxes for making the mistake of being in the top 5% of income.

The System that turned everything around in about 18 months is the subject of the rest of this book. You can accomplish just about any financial goals with this System. I hope you will devote every one of your brain cells to fully grasping and understanding this System.

To discover how to get my "Deluxe Direct Marketing, Make Money In Your Underwear Home Study Course"...so you can make money both off-line and on-line...please go here now:


How My Incredible Moneymaking
Breakthrough Came To Be

I was close. Very close. I had managed, through dumb, stubborn persistence, to pull together more of the "elements" I needed to make big money in direct marketing. But, there were just a few missing pieces. A few tiny adjustments to make. And I was clueless.

But, through all my reading, telephoning and pestering direct marketing experts, searching relentlessly for help, I kept hearing about one particular person; in most cases, a "behind the scenes" genius at making money in direct marketing. I eventually got an invitation to attend one of his seminars.

As you might guess, the world of direct marketing is chock full of false prophets. They're everywhere. "Pretend Experts" who have never done anything, telling others how to do everything. Fakes and frauds.

I bumbled my way through a few of them, getting separated from money each and every time, with nothing to show for it but ultimately, that $100,000.00 of credit card debt and a mailbox full of nasty collection letters every day. But this one man sort of rose by reputation out of this swamp. He seemed to be THE guy to trust, THE person who just might save me.

We went to his Seminar and right then and there this REAL expert tweaked what I was doing and ...

I HAVE TO BACK UP FOR ONE MINUTE.
I STOOD AT THE BOTTOM OF THE
HIGHEST, MOST INTIMIDATING
MOUNTAIN YOU CAN IMAGINE ...

You know the old stories about going to the Wise Man high atop the mountain. In this case, the mountain was money; it costs a staggering $3,495.00 to go to this guy's seminar. That's right: three thousand, four hundred and ninety-five dollars. Plus airplane tickets. Hotel. To my long-suffering wife and I, this felt like the national debt. Imagine living in a basement, besieged by bill collectors, wondering where the next dollar could possibly come from and being asked for $3,495.00!

We decided to go out fighting.

I had a little room left on various credit cards, and we pieced together enough to pay this guy's seminar fee and buy a couple of plane tickets. We went. At the hotel, we didn't eat in the restaurant with the other people - about 20 of them - attending the seminar. We ate peanut butter and crackers up in our room.

I STILL THINK IT'S FUNNY
HOW JUST A FEW MINUTES
CHANGED OUR LIFE
IN SUCH AN ENORMOUS WAY

At the Seminar, I began to see and understand what I'd been doing wrong. Then the great-and-wonderful-Oz himself (!) sat down with me personally and listened to me describe our ideas, my products, how I'd tried advertising, and everything we'd been doing. He told us we were 90% of the way there with our plan ... he made a FEW suggestions .. and sent us home.

The month before that encounter, September 1991, we had taken in only $1,090.00 from my struggling attempts at direct marketing.

Following this guru's advice, our income EXPLODED like a fireworks display on the 4th of July. Here are the actual numbers, absolutely verifiable by my bank deposits:

October $13,400.00
(A 13-times increase!)

November $26,200.00
(doubled!!)

December $49,800.00
(in a "bad month" for
our type of business!)

Now, I've just got to tell you that putting just shy of FIFTY THOUSAND DOLLARS into OUR bank account in one month ... with NO partners hanging around, NO office, just Peggy and me sending out our letters, answering the phone and counting the money ... well, sex is still better...but not by much. I couldn't imagine that $49,000.00 in one month was just the beginning.

But it was. As we continually refined the rough edges and sloppy parts of our business and gradually arrived at a true SYSTEM, the income kept climbing.

We went back to three more of our mentor's seminars and each time he helped us improve what we were doing.

In 1992, we put over ONE MILLION DOLLARS in the bank and kept about HALF as PURE PROFIT after all expenses.

In 1993, we put $2,100,000.00 in the bank, with just under half as pure, bottom line profit. (Before taxes of course!)

But money isn't everything. (Easy for me to say now.) This is also the perfect "lifestyle business", too, which you'll understand as we go along.

But now, I'm finally going to get into the DETAILS of my System...

The Component Parts of
My Moneymaking System

Here is a checklist of the key components of my System which I'm going to reveal to you one-by-one: 1. Complete Control and Independence

2. Proper Selection of a Specialized Target Market.

3. Focus On Specialized "Information Products".

4. The Secret Of Picking The Right Product.

5. Low-Cost "Lead Generation" Type of Advertising.

6. The Secret Of WHERE To Advertise

7. How A Simple Recording Turns The Telephone Into A 24-Hour A Day, 7-Day A Week Sales Staff For You

8. The 3 Main Ways You Take In Money

9. How To ENSURE That You Make Big Profits: "Publishing On Demand"

10. What Else You Need To Learn

Now, as we begin to look at each of these 10 Steps, do not be concerned that you are not getting or grasping each and every minute detail. You're NOT ready for that yet. We need to begin with an introductory overview to these 10 Steps, so you own the big picture.

Please do not let yourself grow impatient with me or with the learning curve you're on right now. I have given a great deal of thought to how I wanted to reveal and present this information. I have carefully structured this process and this book to create maximum understanding.

Let's get started with:

#1. Complete Control and Independence:

You need to have complete and total control over the products you are going to sell. That means you cannot be buying widely available products from some source that sells to many others besides you. You cannot be getting them as a "distributor" or "dealer". Your products must be YOUR products in every sense of the word.

Does that sound impractical? Will it require a huge investment? Not at all. I'm going to show you how to completely, totally, unconditionally own exclusive products with almost no investment at all!

No one will ever be able to pull the rug out from under you when you follow my System.

#2. Proper Selection Of A Specialized Market:

Here is one of my most important "secrets". Most people think that having products with broad public appeal will most likely lead to direct marketing success, but there's a major flaw in that idea. When the general public is your market, you need very substantial resources to communicate with the market.

To sell to the general public, you may need to run big ads in very expensive media, like newspapers, USA Today, tabloids like the National Enquirer, or consumer magazines like Cosmopolitan. Even a small ad in publications like these can cost $4,000.00 or more each time you run it. To test several different ads in several different publications can easily consume $25,000.00.

Another rapidly growing means of selling to the general public is through TV infomercials. It can cost $500,000.00 and up to play in this arena. For these reasons, my preference has been to skip the big markets.

I'm getting rich by being a big fish in a small pond.

I've chosen to sell to Financial Planners. Because I used to be one, I understand these guys inside out. When I write or talk to them, they know I'm one of them, understand them and am talking straight to them. I chose this very specialized "Target Market" precisely for that reason; that I understand them and they know it.

You should pick your first Target Market the same way. If you love to fish, maybe your Target Market should be fishing enthusiasts. If you collect coins, maybe your Target Market should be coin collectors. If you've been successful selling cars, maybe your Target Market should be car salespeople. If you're a pastor, maybe your Target Market should be other ministers.

Are you getting the idea? In choosing a Target Market, look to your past and present occupations and vocations.

Most such specialized markets are "manageable". Instead of there being 200 million people to try to sort out and find customers in, I have only about 30,000 CFPs and insurance professionals to do that with. Most specialized markets have small circulation but very well-read media that you can advertise in at relatively low cost. Best of all, people in a specialized market are highly responsive to an offer that is clearly just for them.

This will make more sense to you as we continue. It fits hand-in-hand with #3 ...

#3: Focus on Specialized Information Products:

First, an Information Product can be a book, booklet, manual, report, newsletter, audio CD, DVD, websites, e-books, e-courses, even seminars, or combinations of these things. As you'll see later, these are the perfect products for direct marketing, and for my System.

Now, second, what about "specialized"? This means an Information Product that is custom fit, usually custom designed for the specialized market of choice. If my Target Market is "trout fisherman", then I want to sell, say, a video tape about little-known techniques for finding and catching trout, not a video about catching all types of fish, or worse yet, a video about boating, camping or traveling. Or, I want lures specifically and exclusively for catching trout. The "trick" is to perfectly match a product with a market. And the "tighter" the match, the better.

In my case, I built a home study course just for CFPs all about methods for attracting new clients to a financial planning practice. My product was perfectly matched to my market.

Please understand - there are any number of books, videos and courses out there on prospecting, advertising and marketing that CFPs could learn from and use. But none of those are exclusively for them. My course is.

Now,

#4: The Secret of Picking The Right Product comes into play. You want a product that addresses the greatest "pain" and desire of the people in your Target Market.

This sets up a strong emotional response to your marketing. I don't have the time and space to teach you the importance of that in this book, but for now, let's just say that selling by emotion is infinitely easier than selling by logic.

In my case, I knew that the CFP's greatest "pain" had to do with prospecting. Planners HATE to prospect for new clients. They LOATHE the activity. Many feel it's beneath them. Others are lazy. Others don't know how to do it. Most are competent as planners and can satisfy clients once the clients are plunked down in front of them, but most are terrible at getting clients. Knowing that, I designed my product to connect with this pain.

I also know that the CFP's greatest desire is to have clients somehow "magically appear". Actually, they want to advertise and have advertising work for them, but most fail at that. It so happens that as a CFP, I had learned how to make advertising pay off. So, I built my Information Product to feature advertising strategies and sample ads that worked. My product was a perfect match with my market's greatest desire.

We'll start talking about how I actually sell my products in the next Chapter. First, let's review the foundation we've laid here: I want you to choose a Target Market you have a great deal of knowledge about, understanding of and empathy for. If you also have recognition and respect there, so much the better.

Then you put together Information Products that are custom-tailored exclusively for your Target Market. You focus those products on your market's greatest pain and greatest desire. And you want to own and control your own products. This is a very, very solid foundation for making large sums of money quickly and easily, following my System.

Incidentally, I can teach you how to create these products even if you think you "can't write". I can also show you how to find and obtain either the publishing or the marketing rights to appropriate products. Even if you insist you personally have no marketable experience or know-how of specialized markets, I can show you how to find someone who does and secure the rights to the person's name, likeness, knowledge, information and reputation, and build products around that. (Since perfecting my System, I've done just that and started a second business in an entirely different Target Market built around someone else's knowledge and credibility. As a matter of fact, this new specialized targeted market generated almost identical revenues as my financial planner business! The trick here is I found a guy with the expertise and used my model to promote his knowledge and we each share the profits!)

As you can see, I am outlining an approach to making money in direct marketing that is different from anything you've probably heard or read about before. But make no mistake about it: this approach works. This is for real.

(Component Parts Of My
Marketing Systems, Continued)

How To Really Profit In Direct marketing ...
Starting With Less Than $1,000.00


The "engine" that pulls my moneymaking train down the track is #5: Lead Generation Advertising.

By definition, this means that the ad's job is NOT to make a sale. NOT to build up the image of my company. NOT to describe my product. It's job is ONLY to get people most likely to buy my product to step forward and identify themselves to me, by asking for advertised free information. The person who responds to this kind of ad is called a "lead".

Now here's a very important tip: these ads should never be asked to do more than one job. I use "multi-step marketing", where each step does one job and one job only. The process screens out those not really interested and identifies those who are really interested, so I spend significant money telling my sales story only to those most likely to buy.

This is how I can get a 10% to 12% order rate from my direct-mail sales letters sent to these leads (even though most direct-mail only does 1% or 2%). This is very efficient. This leverages and turns expense dollars. This lets me get maximum results from minimum costs.

No, this is not the only way to sell information products by mail. But the System that I'm teaching you is a low start-up cost, low risk, low investment, simplified, streamlined and repeatedly proven one.

The simple idea of a Lead Generation Ad is to describe exactly who you want, and offer them something free, that is likely to be of interest to them. This "free report" is really a lengthy sales letter for your product. Here's an example of a Lead Generation Ad we might run in "Trout Fisherman Monthly Magazine":

ATTENTION: TROUT FISHERMEN
FED UP WITH GIMMICKS,
FANCY NEW LURES,
AND EXPENSIVE GADGETS?


"Jeff Paul's System is a powerful concept that allows someone to become financially independent in a short period of time. The best part is that it is easy to follow!"

-Bob and Suzanne E., Scottsdale, AZ.
Champion Fisherman and Private Tutor to serious trout fisherman reveals 5 simple but powerful insider secrets for catching bigger trout and more trout. For my exciting FREE REPORT: "The Trout Won't Stand A Chance!", call 000/000-0000 or write: Trout King, 123 Waterway, Lakes, Minnesota 56789.

As you can see, this could be a small classified ad or a one, two or three inch "small" display ad. It might interest you to know that there are TENS OF THOUSANDS of small direct marketing entrepreneurs, most of them selling various types of information fueling their entire businesses with lead generation classified ads.

I know of one such gentleman who has been at this for SIXTY YEARS, making $30,000.00 to $50,000.00 a year working only part-time from his home in a pleasant, rural area of California.

As he describes his life: he gets up most mornings whenever he wakes up, takes a walk with his dog, exercises a little bit, reads the paper over his juice and coffee, then he works for an hour or so in his spare bedroom office - with a huge picture window overlooking the ocean.

When the mailman arrives, his wife helps him go through the mail, send his sales letters out to the new leads, and process the orders from the customers. This usually takes about an hour. Then they have the rest of the day "off".

A couple of times a week, they drive into town, make bank deposits, go shopping, see a movie and visit with friends. His little classified ads have paid off his house, put his kids through college, funded various investments, and let him live his life exactly as he has wanted to.

He is not all that unusual. As I've built my business, I've begun running across many of these people, quietly making very good incomes, some getting rich with businesses driven by Lead Generation Advertising.

However, very few people have matched Lead Generation Advertising with all the other components of my System.

I STARTED OUT WITH "CHEAP"
ADVERTISING
AND YOU CAN TOO

I started with cheap classified ads, by the way. Then very small display ads. My first ads cost only about $138.00 to $275.00. In fact, I started my business "over", after getting the help I described at that seminar, for less than $400.00. It cost me only about $275.00 in advertising to do $13,000.00 in business my first month and not much more than that to do $49,000.00 the next month.

A small ad budget can generate enough leads to make a lot of money.

Incidentally, the opposite of using Lead Generation Advertising and doing multi-step marketing is "one-step"; advertising a product and asking for an order right in the ad. I do NOT recommend this method, particularly for beginners. It is much more difficult to make work. It may appear easier, and in terms of your work, it is, but doing what comes easiest is very rarely a path to riches.

One of the things I'm going to show you as we go along is the wisdom of developing and selling relatively high-priced products. This can be done with multi-step marketing but is very difficult to do with one-step marketing.

Keep in mind that I am teaching you THE lowest risk, safest approach to the direct marketing business.

2009 Update - I STILL am involved with this old fashioned, supposedly "outdated" offline marketing. Yes, I make a ton of dough through the internet, but this method I'm describing here still brings in MILLIONS of dollars for the businesses I am involved with, with hardly any internet aspects at all! THIS METHOD of making money from home in your underwear is STILL being used by me and dozens of people I know who are raking in the dough, without much if any use of the internet.

Let me tell that if you want EASY - THIS IS EASY. And NOT outdated. In fact, it's a timeless way to work from home in your underwear to make serious cash that worked in 1993, works in 2009 and will work in 2093!

Now we can talk about #6: The Secret of WHERE To Advertise. I call this a "secret" because most direct marketing beginners naturally gravitate toward the big circulation, mass media they are most familiar with: newspapers, USA Today, tabloids like the National Enquirer, business magazines like Success or Inc., consumer magazines like Cosmopolitan. In these magazines, advertising is very, very costly because of the huge circulation numbers - but you are always paying for a huge amount of waste: people who will just not be interested in your ad. And your small ads are easily "lost" in these big publications.

I have made a fortune by turning my back on all this major media and focusing instead on small circulation, specialized magazines. Every business, industry, profession and hobby has several (or more) very specialized magazines or newsletters.

For example, did you know that there's a monthly magazine just for firemen? If I'm a fireman and I've developed a product about making money in my spare time with my pick-up truck, that's the place to advertise, like this:

WANTED: FIREMEN WHO OWN PICK-UP TRUCKS. Fireman has found unusual opportunities to earn $20 to $30 an hour in spare time with a pick-up truck. I can help you supplement your income. For my Free Report: "How To Make $20+ An Hour", call ...

This example has several things going for it that we've discussed previously: the ad has instant credibility because it is from one fireman talking to another fireman. It creates a high level of interest because, instead of making a general, generic offer, it presents an offer specifically for the reader of this particular publication.

Beyond all that, advertising in this kind of specialized magazine is relatively inexpensive, yet just about everybody who gets it reads it cover to cover, word for word because of its specialization. This virtually guarantees that your ad will be read by 100% of the circulation.

THE SECRET PLACE TO ADVERTISE: We told you we knew over 500 places to advertise, but we lied. We know where to find over 16,000 places to advertise. They usually can be found in the reference section of your local library, but we've given you their phone numbers in case you can't find them or want to buy them for yourself..

The Gale Directory of Publications and Broadcast Media (formerly Ayer Directory of Publications) edited by Gary Braun has over 11,000 trade, technical, and professional publication listings. It is categorized by state under subject headings. (800-877-4253) The Gebbie Press All-In-One Directory, edited by Amalia Gebbie contains over 3,000 publications. (914-255-7560). Another resource is the Oxbridge Directory of Newsletters. (212-741-0231) These directories list the publications phone numbers and/or address. They are easy to use, and only a few examples of the resources you may not have tapped into.

And of course, you can find all these micro publications on Google or Yahoo in just seconds!

Of course, if a copy of "Vietnamese Pot Belly Pig Breeders Magazine" somehow finds its way to your kitchen table, you're probably not going to read it. But everybody who IS a Pot Belly Pig Breeder and loves these unusual little pets will read that magazine with enormous interest. So an ad like this: "POT BELLY PIG BREEDER REVEALS HIS METHODS FOR TEACHING ANY PIG TO DO SIX TRICKS IN SEVEN DAYS - Free Report .." will be read and will get very good response.

I sell information products that teach Certified Financial Planners and other financial service professionals how to market their services and promote their businesses, so I advertise in "FINANCIAL PLANNING" and "CFP TODAY". These are magazines you will probably never read and may not even know exist. Just like these, there are thousands of other occupation-specific or hobby/interest-specific magazines that represent outstanding advertising opportunity for offers perfectly matched to the markets they serve.

I HAVE JUST HANDED YOU
THE MOST IMPORTANT
SECRET TO MY SUCCESS

Please do not discount the importance of what I have just explained to you. This is the very "core" of my phenomenal success. This can be your "secret key" to turning very small investments in advertising into a very big income in direct marketing.

These days, by the way, I run full-page ads in most of the magazines where I advertise and I've found that my cost-per-lead goes down with the bigger ads. But these are still only Lead Generation Ads. And I moved up in size only as my success warranted it and my confidence grew. I started with cheap, small ads and you can too.

I encourage you to start out cautiously and conservatively.

To discover how to get my "Deluxe Direct Marketing, Make Money In Your Underwear Home Study Course"...so you can make money both off-line and on-line...please go here now:



Why, When & How To Use A
"Free Recorded Message" To
Enhance Your Advertising

In this Chapter, I'm going to teach you a technique with three very important benefits.

In most of my ads, I tell the reader that he can get my Free Report by calling a number for a FREE RECORDED MESSAGE. Why do I add this step of the recorded message? Why don't I just have them call my office?

THIS LITTLE TRICK
CAN DOUBLE THE RESPONSE
TO YOUR ADS

Many, many people are reluctant to call and respond to an ad because of what the person (salesperson) on the other end of the phone is going to ask them, push them to do, or sell them. So, even though they are interested in what is advertised, they "chicken out" and do not respond.

This is why I add the "Free Recorded Message". This tells the person he can safely respond. He can listen and bail out if he wants to. And this little trick will double response, sometimes increase it even more!

THIS SAME TECHNIQUE ALSO
MOVES THE SALE PROCESS ALONG

In the recorded message, the caller hears your friendly voice or someone's friendly voice redescribing the offer, possibly giving some more information Then the caller can leave their name and address to have your Free Report sent to them.

This person has now (a) read your ad, (b) responded to your ad, (c) stayed on the phone and listened to your message for several minutes and (d) chosen to leave his name and address. He has jumped through FOUR hoops to prove his serious interest. And, in doing so, he has actually heightened his own interest. Now he is eagerly waiting for your information to arrive.

You are spending money putting information in the hands of a very seriously interested prospect.

THIS SAME TECHNIQUE
LETS ME MAKE BIG MONEY
WITH A VERY SMALL BUSINESS OPERATION

Update 2009- We STILL use recorded messages to this day, with incredible effectiveness. My partners and I generate thousands of leads a month...using this simple, old school technique of the recorded message. I know it sounds, well, old school, but who gives a crap if something is old school if it makes more money than anything, is cheap to use and easy?

That's why #7 in my System is: How A Simple Recording Turns The Telephone Into A 24-Hour A Day, 7 Days A Week Sales Staff.

By directing all these leads to an automated, recorded message, I have the ability to take those calls anytime, day or night, weekdays or weekends, with no employees or overhead. I contract with a service set up to do this. Their automated equipment takes these calls, plays my message and records the callers' names and addresses. It works while I sleep. Then, every day the people at that service company send me those names and addresses through my fax machine. Zip - my leads arrive on my desk.

There are many such services in major cities throughout the country and you can find them in your own Yellow Pages or in trade publications like Direct Marketing News available at your public library. Or, later, I'll tell you how to use the same service company I use, if you like. (They are part of my "Direct marketing Millionaire's Resource Directory" which you can get for free).

What's important for now is to understand why and how I use this technique so you can use it too. Many direct marketing advertisers do not understand the power of advertising for a Free Recorded Message.

Now you do.

An Inside Look
At How I Make Money Quick And Easy
And You Can Too

There's one more big "secret" I need to share with you, the last important component of my System, but first I'd like to be sure you have a clear picture of how the money comes in and how my business works. Earlier in this book, I called this a "lifestyle business" and I think that is as important as the money.

Frankly, I can make good money a number of different ways. I did have a successful, high income practice as a CFP and I could do that again, better and smarter. I've been offered six-figure salaried positions as Marketing Director with several big planner partnership companies. Recently, I've been getting quite a few invitations to come and speak to groups of CFPs, insurance salespeople and stockbrokers. But I stuck it out through all my trial-and-error agony for a very clear, compelling reason: I not only wanted a great income - I wanted a great lifestyle.

I'm sure your definition of "great lifestyle" is different from mine. And I believe you can use my Business System to create whatever lifestyle you want. You can live anywhere: in the city, out in the middle of nowhere, in Hawaii, it doesn't matter. But I'll just quickly tell you how my business works and how it makes my lifestyle choices reality.

#8: The 3 Main Ways You Take In Money. I use the term "direct marketing", but there are actually three ways that sales happen in my business.

First, remember that everything starts with my Lead Generation Advertising. People respond to those ads, call in, and the automated service collects their names and addresses, then faxes those leads to me.

For those steps, I'M DOING NO WORK. All I do is place the ads; the rest of it takes care of itself.

Next, we send those Leads our "Sales Letter Package". This is the "Free Report" which is really a lengthy letter from me that ultimately sells them my "information product".

I actually use a series of these sales letters so that the person who doesn't order from the first one gets a second one, and so on. This can all be done manually on a small scale. We now keep track of it on a PC. The software to do this is easy as pie to use.

In the beginning, Peggy and I got the letters copied, stuffed the envelopes, licked the stamps and took it all to the post office. Now we have several people in our neighborhood who we pay to do this work for us in their homes.

It took some work to get all this up and running but now that I have that done, it is just about on auto-pilot. It is a moneymaking MACHINE. So now, all the way through these steps, I'M STILL DOING NO WORK.

From those sales letters, orders and income come in three ways:

A bunch of the orders come back in by mail. We never speak to these customers. They send in their money, we send out the product. Another chunk of orders come in by fax. The customer fills out the order form including his credit card information and uses his fax machine to fax it to our fax number. This lets them order impulsively, instantly, anytime, 24 hours a day, without us having a phone manned.

So, most mornings when I wander into the office, there are orders laying there that came in over the fax during the night - a beautiful sight! (You don't have to have this to get started. But if you do market to businesspeople, it will improve your business.)

Third, some orders are called in or get sent in only after someone has called in and spoken to me, Peggy or Mary in my little office. In the beginning, Peggy and I took all these calls ourselves. These days, Mary takes most of the calls. Peggy still works a few hours most days and takes some of the calls. I rarely do this anymore.

Sometimes, if I have an unusually large number of leads, we "route" the overflow to one or two other people who take these calls in their own homes. We're doing over $2-Million a year in sales this way, and I know we can do twice that without it getting any more complicated than this. I will still not have to have employees. AND I'LL STILL BE DOING NO WORK!

2009 Update - Now, of course, we can take orders over the internet, which wasn't even invented when I got started.

By now, you're probably wondering - what the heck does Jeff do, anyway? Peggy'd probably tell you "Not much". I play with my kids, I go fishing on my boat. I play lots of golf. I even practice golf, something most people can never do because they can't simply grab their clubs at lunch time, head over to one of the private clubs I belong to, and beat balls on the range and practice bunkers/greens. I plan our vacations. In the business, I do the things I like and find interesting, namely creating and modifying my ads, developing more products to sell to my customers and now, very recently, experimenting with new ventures, like this one. (But if I didn't like doing these things, I could get them done for me too).

The one thing I do almost every day and every week that is very important, is to look at and keep up with all our business statistics so I make good decisions and control costs. But let me tell you what's really important to me:

I answer to no one. I really am my own boss. I have no debt, no partners, no problem people in my life, and no employees. There's no dress code at my office. If I feel like taking the afternoon and going to a Cubs game, I don't need an excuse; I don't have to lie to anybody. I'm home for my kids. I have total control over every minute of my time.

Most people get into business only to find out they've gone from the frying pan to the fire. They wind up slaves to their businesses. Their businesses own them; they don't own their businesses. And they wind up working longer, harder hours for the same money they were making on their jobs. I'm very, very fortunate to have avoided that.

Most people who start businesses have to accumulate all kinds of debt and keep putting money into their business, instead of taking it out. One government agency actually tells people to expect to go three to five years in a new business before taking any profits out. Well, I stacked up $140,000.00 in debt fumbling around before I got my System together, but you can avoid all that. Once my System was together, I took in $13,000.00 and took out nearly half of that in profits THE VERY FIRST MONTH. You can start with my System and look for profits in 3 months, not 3 years, down the road!

Before we finish, I'm going to offer you the opportunity of having me take you by the hand and guide you, step-by-step, question and answer through the start-up of your own direct marketing business, using my System. And unlike just about every business opportunity and plan I've ever seen, I offer you not just an excellent income opportunity, but also an excellent lifestyle opportunity!

2009 Internet Update - Since the publishing of this book originally occurred before there was such a thing as the internet, the original book didn't teach how to make money using my identical system on the internet.

But...now-a-days, we take in lots of money over the internet using my exact same system...except it is done on-line, instead of off-line.

As you'll discover when you get my brand new updated materials, we do include a "HOW TO MAKE MONEY QUICK AND EASY AT YOUR KITCHEN TABLE IN YOUR UNDERWEAR ON THE INTERNET" COURSE...TAKING MY SYSTEM DIRECTLY INTO THE 21ST CENTURY! BE SURE TO GET MY COMPLETE SYSTEM SO YOU CAN BEGIN YOUR MONEY MAKING ADVENTURES IN YOUR UNDERWEAR ON THE INTERNET!!!

To discover how to get my "Deluxe Direct Marketing, Make Money In Your Underwear Home Study Course"...so you can make money both off-line and on-line...please go here now:


The Incredibly Profitable Business Of "Publishing On Demand"

A conventional book publisher gets a manuscript from somewhere, has it typeset, prints up 10,000 or more copies of that book, piles them up in the warehouse and then tries to sell them. There may be $30,000, $50,000 even more at risk on just one "product" before the first sale takes place. NOT FOR ME!

Instead, I want to "publish" only AFTER there is a sale!

This is the new business of "publishing on demand".

Thanks to personal computers, desktop publishing, high speed copying, full service 24-hour a day copy centers like Kinkos, the complexity and cost of putting information on paper has come way, way down. You can have the desktop published "originals" for a 300-page Notebook all about your-name-the-topic, say "How To Make Money With Your Pick-Up Truck", sitting on a shelf. No money tied up in inventory. That - in its purest and simplest form - is "publishing on demand".

My business is a tad more sophisticated than that, but not much. "Publishing on demand" IS one of my secrets. However, the other way that I ensure big profits is that I have chosen a specialized market that I will gladly pay a high price for specialized how-to information (and I encourage you to do the same).

The main product I sell includes 4 spiral-bound Manuals, each about 100 pages long, which can be published on demand. There's also a video I made myself (for under $100) and that can be duplicated onesy-twosy. The entire product costs me about $40.00 to put together. I sell it for $620.00. There's a gross profit of $580.00 on each and every sale. Now, let me tell you several things you need to know about this "scenario" that I just described to you:

#9: How to ENSURE That You Make Big Profits.

I believe in choosing a specialized market or markets where the people can and will pay premium prices for specialized how-to information. Then, if you properly put value into your information products and properly describe them, you can get the kind of prices - and huge mark-ups - that I get and still have happy customers eager for more.

Learning how to do this is very important, because you MUST have happy customers. But putting a product together in such a way that it's value to the customer has no relationship to manufactured cost is equally important. This is what enables you to share my "secret" that ENSURES big profits:

GIGANTIC MARK-UP!

Basically, I'm operating at a 10-Times mark-up. What costs me $45.00 to $50.00, I sell for over $500.00. This is what lets me run my ads, send out a whole series of lengthy sales letters and, in total, do a very, very thorough marketing job, to go to great lengths to make a sale. I can do all of that, maybe even do it more efficiently than some big computer and cash-rich company might. I can pay full price for my advertising, and, after everything, I still have plenty of profit left for me.

MY BEST ADVICE
IS TO SELL A HIGH-PRICED
PRODUCT WITH VERY HIGH MARK-UP


" I think the course is phenomenal! In early January we started marketing the sales letter and by February 25th we've had $6000.00 in orders. I wish I had started sooner. This course worked better than I expected." Paul C.

- Superior, CO.
I could fill a book just convincing you of why selling a high-priced, high-mark-up item is best and you'd still be tempted to argue with me, because what I'm telling you is contrary to what you've always thought or been told. Many moneymaking opportunities, dealerships and distributorships heavily advertised in business magazines ... ads you may have answered ... offer you products at discounts of only 50% or so.

What you would buy from that supplier for $1.00, you'd sell for no more than $2.00. So, you may think this is the way things should be. Some promoters of catalogue plans even tell you - lying - you can mail out their catalogues and make money with those kinds of discounts and mark-ups. You cannot.

Direct marketing professionals know that a mark-up of 5x to 8x is absolutely essential to make a profit. And you may think that you will make more money by selling a low-priced item because you'll sell a lot more of them. This is not so.

Within a specialized market, there is only a certain percentage of the people who you can persuade at an affordable advertising and marketing cost. When you are selling how-to information, this percentage does not expand with a lower price. It will be about the same almost regardless of price. And it will take almost as much effort to sell a $100 product as to sell a $5,000 product. For all these reasons, the advice that I'm giving you is very good advice.

A PUBLISHED-ON-DEMAND HOW-TO
INFORMATION PRODUCT BUILT FOR
A PARTICULAR BUSINESS OR OCCUPATION
OR HOBBY OR ORGANIZATION IS
ARGUABLY THE PERFECT DIRECT
MARKETING PRODUCT

When I think about starting in direct marketing, there's no doubt in my mind that my mistakes and experiments would have destroyed me before I found success if I'd been dealing with any other type of products. And I now believe there is one type of product that is superior to all others, to build a direct marketing business around, starting from scratch, with limited risk and resources, and it is a published-on-demand, how-to information product targeted to a particular, specialized occupation. Here's why:

Publish-On-Demand so you can keep your money out of inventory, so you do not invest in quantities of products that may or may not prove profitably salable, and so you keep your focus on marketing, not warehousing!

How-To because it is the most reliable category of all time. When you can tell others how to do something or things that will alleviate their pain and accentuate their pleasure, people will pay to get what you know. You cannot visit a bookstore, open a magazine, turn on a TV or go to a convention without seeing "information" advertised and sold.

Information Product because the value the customer gets from the product and places on the product has nothing whatsoever to do with the manufactured cost of that product.

Take something else, say a toothbrush. I don't care how much better your toothbrush is to all other toothbrushes, people already have a number in mind for what that toothbrush is worth. And even though you may have years of research in that new beneficial design, you can't ask $100.00 for the toothbrush to get paid for your knowledge - somebody'll say, "Hey, it can't cost more than fifty cents to make that thing. Where do you get off asking a hundred dollars?"

But that does NOT happen with an Information Product, because the value is the Information itself. To be simplistic for a second, you can sell a map to a buried treasure to a treasure-hunter for $100 and he doesn't say, "Hey, that piece of paper only costs two cents. Where do you get off asking a hundred dollars?" Treasure maps, not toothbrushes.

Built For A Particular Business Or Occupation because specialized, how to make more money information automatically and inherently has a lot more value than "general" information. I cannot emphasize this point enough.

I really hope I have explained all this in a way that makes sense to you and that you can accept conceptually, because it is a "blueprint" that will prevent you from making a great many costly mistakes.

WHAT ELSE DO YOU NEED TO KNOW?

I believe I have given you a good understanding of my business System. But there are literally thousands of 'little things" you still need to know to go from this understanding to implementation - to put together your own products, offer, ads, sales letters, phone scripts, and so on and so on. All of those details are what I covered in my "guinea pig seminar" where we charged $795.00 per person to attend. And, all of these details are what you'd get in a "franchise" if I sold you one and you'd pay a franchise fee of $20,000.00 or more.

I've given a great deal of thought to how I should make all this available and what I should charge for providing it.

When I hand you all the material I shared and discussed in those one-time-only seminars, you'll have all the nitty-gritty inside numbers of my business. You'll know exactly what it costs me per lead. You'll know how to copy my very successful sales letters. You'll know all sorts of detailed "secrets" from inside my business. For obvious reasons, I am not about to give all that to every Tom, Dick and Mary for nickels and dimes. And, as you know, I'm very accustomed to being very, very well-paid for my knowledge.

So I am going to charge you a "solid" price. But I promise you it will be a lot less than the $140,000.00 in debt I racked up while trying and failing, trying and failing, painfully separating what works from what doesn't.

It will even be less than the $3,495.00 that I paid to go to the seminar where my "mentor" helped me fit together the last few pieces of the puzzle.

But, first, let me describe the Home Study Course And Direct marketing Business Start-Up Kit that I have built for you. Here is the "Deluxe System":

PART ONE:
THE JEFF PAUL TELLS ALL!
SEMINAR MANUALS

In the first Manual, I've put all 190+ pages of the hand-outs I gave to the people at my seminars. These pages include the ads, letters, scripts, forms and materials I use in my business. It includes confidential accounting records that show you complete breakdowns of my costs. Nothing is held back. A list of these contents follows for you to look over. You'll see it is incredibly comprehensive, and gives you the chance to look at, first-hand, what I've used in the Direct marketing business to make it as easy for you as possible, so YOU can duplicate for yourself what I've done for myself! These pages alone are worth their weight in gold to my Direct marketing students! You'll soon see why!

You also get the word-for-word transcripts of the recordings of these seminars. Every word I said. You'll learn such topics as:
"I wanted to let you know how you system is working for me. So far, I've received 78 orders at $849.00 and I haven't even sent out the second notice! Even though I have a practicing career, as a result of direct response marketing, I have hired another person to treat my patients in the morning so I can run my business out of my home on the hill; and yes, sometimes in my underwear! I'm really enjoying it. Now, I work 3 afternoons at my office collecting $35,000 a month there, and thanks to you, I'm on course to collect $50,000 - $60,000 a month in about 2-3 months with my home business. Even though I'm far from an expert in lead generation, there can't be anything out there that a "beginner" can do with such dramatic results in such a short period of time. I really do owe it to you."

- Ben A. Haywood, CA

With this comprehensive Manual, you have every detail of how I built and operate my business. I'll bet there are big-bucks franchises where you don't get this much information! There's nowhere else to learn these insider secrets that up until now, only those in the BIG LEAGUES like me have kept these secrets jealously guarded! Now, will get the inside scoop that was previously unavailable at any price!

Partial list of contents in Manual:

EXHIBITS 1. My first classified ad.

2. My first sales letter.

3. My first sales letter to financial planners.

4. My second sales letter to financial planners.

5. My "Do You Always Get Paid" sales letter.

6. My first small ad for financial planners.

7. My first 800# voice mail script.

8. My first large, lead generation ad - the prototype for all the ads I use today.

9. Re-write of a previous sales letter into a full-page ad.

10. Ad tested for lead generation-different topic and headline.

13. Various ads/headlines I tested.

14. My first enormously successful full-page ad...this ad got my business into high gear.

15. Similar ad-different headline/story.

21. "Story-style" ads I've used since.

22. A "personal story ad" prepared for a particular publication.

23. Original "Charles Atlas ads." - Atlas is widely credited with pioneering the use of a timed sequence of follow-up sales letters.

24. These ads for lead generation still run, decades later!

26. Typestyle choices for headlines. In most cases, I make my ads look like articles (not ads) and match the "look" to that of the publication I'm advertising in.

27. My ad adapted to a postcard, for a card deck. I was not satisfied with the quality of leads I got from card deck advertising, but other types of products may work in these decks.

28. Sample of a "Letter #2" in my timed sequence of sales letters.

29. Sample of a "Letter #3" in my sequence.

30. Sample of my monthly newsletter sent to my customers.

31. Included in newsletter: sample of my Up-Date. (monthly catalog) where almost all of the "back-end" sales come from.

32. Letter from Dartnell praising my sales letter. (Dartnell will be including my letter in a collection of "best sales letter ever written.")

33. My "stick letter" - a letter sent to new customers to cement the sale.

34. My "seminar letter" - this letter provides $25,000.00+ in other income each time I put together a seminar for my customers.

35. Another "seminar letter" - this one successfully sells a $995.00 Course to my customers. We offer this frequently.

36. 16-page sales letter/brochure for one of my new back-end products.

37. An actual back-end product example: the material we provide to our customers.

38. "Stick letter" and product example: this is a newsletter we put out, for our customers to send to their customers. This is an example of selling a "tool," not just another information product

40. Order form for Software Plus.

44. Testimonial letter we use in marketing our software.

45. Order form for phone orders.

46. Forms to keep track of supplies.

48. Various Coupons/Invoice.

49. Cover Letter egs. - this one goes with software.

50. Bounceback/Upsell Order Form.

51. Installment Payment Collection Notice.

52. Trial Subscription Conversion Notice.

53. Welcome letter to a renewed subscriber.

54. Confirming letter to satisfied customer who has agreed to let us give out his phone # to other prospects.

55. Survey letter.

56. Back-Order letter.

57. Referral Card.

58. Newsletter renewal pitch, and final expiration warning.

59. Surveys we use to get our customers to tell us what they will buy if we produce it.

INTERNAL ACCOUNTING & MANAGEMENT FORMS. STATISTICS - ACTUAL EXAMPLES

1. Sample of weekly spreadsheet showing leads from each magazine, as well as number of hang-ups on voice-mail.

2. Spreadsheets showing various "what-if" scenarios. Variable expenses change with changed assumptions.

3. Shows breakdown of cost/sale and cost/lead for each magazine for a sample period.

4. Various screens from computer system to keep track of everything.

PART TWO:
EASY LEARN AUDIO CD's

A set of Audio CD's take you to my Seminar - actually, the most important highlights of both Seminars. This lets you listen and listen conveniently ... replay the parts you need to ... go through everything at your own pace. While you're driving in your car, instead of listening to some dumb radio show or tunes, which bring you no money...you can now listen and learn all the tiny details of how to start your own dream of being at home bringing in more money than you could ever make working your butt off in other businesses or working for someone else!

PART THREE:
FAST START GUIDE

Written in question and answer form, this Guide takes you through 28 STEPS TO QUICK PROFITS, just as if I were there with you, telling you exactly what to do to get started. In quick digestible bites, this Guide puts you on the fast track to making your Direct marketing business a success!

You'll discover the path of least resistance to get your business up and running in no time! You'll learn what to do and NOT TO DO, so you don't waste any time with things that don't work! I'll personally guide you through the Direct marketing Success System. You'll know step by step what to do. It's like having me come into your home and talk you through the System!

PART FOUR:
FOLLOW-UP SUPPORT

With your Kit, you'll be able to have my trained staff help you and answer your questions. You can get expert help that would cost you thousands ... ABSOLUTELY FREE! These benefits alone are worth more than the cost of the entire course!

PART FIVE:
SPECIAL FREE BONUSES!

In addition to everything I've done to create a multi-million dollar business sitting around in my underwear, I'm going to throw in the following bonuses so you can be sure to copy my success for yourself:
"Jeff's company is probably the best company of ANY KIND that I've dealt with... MAKING MONEY is awesome! I only wish JPDK was around 15 years ago before I wasted my time going to college!"

-Jim F., Schaumburg, IL.
"Jeff Paul's Direct marketing Success System is full of extremely valuable and tested ways to make a lot of money... This is a wonderful System that really works!"

-Joseph L., Indianapolis, IN.
"We have revenue of about a $100,000 a year..."

-Ryan E., Winfield, IL.
"Thank you! First for your outstanding program. The money I have made as a result of it is allowing my wife and I to buy our first home! Many companies pay lip service to customer service but you actually follow through and do MORE than is expected!"

- David P.- Alpharetta, GA.
"With your system we started immediately, we followed exactly what you tell us to do in your program and within about a month, money started flowing in FAST!"

-Doug & Julie N., Omaha, NE.
"I didn't want to be 65 -70 years old and wonder 'what would happen if...'. I decided it was time to do something different... The funny thing is once you're willing to take that step you find out the old way wasn't the easy way; the easy way is to make things happen... my cash flow is approximately $10,000 a month."

- Craig A., Naperville, IL.
"Jeff Paul's System is a powerful concept that allows someone to become financially independent in a short period of time. The best part is that it is easy to follow!"

-Bob and Suzanne E., Scottsdale, AZ.
"This is a powerful money making system... the information provided by Jeff has already been worth the cost. Jeff has been EXTREMELY open toward everyone in sharing his strategies, he definitely does want people to succeed! This is obvious. I am COMPLETELY satisfied and definitely consider it a bargain."

-Brain S., Essex Jct., VT.
"I have tried many programs, plans and so on. Most of which were useless. I really like the way Jeff presents himself and his business with a down to earth no bullshit approach... I feel that I have more than got my moneys worth."

-Joseph O., Gastonia, NC.
"Getting involved with your course was the single best investment I've ever made. To this day (over 2 years later), I still use your course darn near every week. The results of studying your material? I gross between $30-$60 THOUSAND a month with my information product. I feel a deep sense of gratitude to your. Thank you so very much for your help!"

- Mike C. Decatur, GA.
"I wanted to let you know how you system is working for me. So far, I've received 78 orders at $849.00 and I haven't even sent out the second notice! Even though I have a practicing career, as a result of direct response marketing, I have hired another person to treat my patients in the morning so I can run my business out of my home on the hill; and yes, sometimes in my underwear! I'm really enjoying it. Now, I work 3 afternoons at my office collecting $35,000 a month there, and thanks to you, I'm on course to collect $50,000 - $60,000 a month in about 2-3 months with my home business. Even though I'm far from an expert in lead generation, there can't be anything out there that a "beginner" can do with such dramatic results in such a short period of time. I really do owe it to you."

- Ben A. Haywood, CA
" I think the course is phenomenal! In early January we started marketing the sales letter and by February 25th we've had $6000.00 in orders. I wish I had started sooner. This course worked better than I expected." Paul C.

- Superior, CO.
"Thank you! First for your outstanding program. The money I have made as a result of it is allowing my wife and I to buy our first home! Second, thank you for the incredible service. I was amazed at how quickly you responded to my questions and how friendly and helpful you were on the phone. Many companies pay lip service to customer service but you actually follow through and do MORE than is expected"

- David P. Alpharetta, GA.
"I think you're doing a great job at teaching and supporting all of us students. I want to thank you for putting the tools in my hands that will enable me to escape the slavery of employment and make lots of money so that I can marry my long-suffering (3 yrs.) girlfriend. I want to be a good provider!"

- Christopher B. Kings Park, NY.
"All of your honestly has paid off in every aspect. You have a very respectable, foolproof system that will make out future way brighter. Your knowledge will allow us to live the lifestyle we want and give us that key to success!"

- Petur T. & Karen P., Canada
" You have given me the tools I need and the answers to a lot of questions I have pondered for what seems like ages. I still have questions, but I know the answers are available. There is not reason to be skeptical any longer. Thank You!"

- Jan A., Terre Haute, IN.
"You are the most forthright, down to earth, consistent set of individuals I've ever had the pleasure to be acquainted with...I'm also totally relieved this is on the up and up - I've been burned in the past."

- Christine B., Canada
"You are the most forthright, down to earth, consistent set of individuals I've ever had the pleasure to be acquainted with...I'm also totally relieved this is on the up and up - I've been burned in the past."

- Christine B., Canada
LEGAL NOTICES: © 2009 Jeff Paul - While all attempts have been made to provide effective, verifiable information in this Book, neither the Author nor Publisher assumes any responsibility for errors, inaccuracies, or omissions. Any slights of people or organizations are unintentional. If advice concerning tax, legal, compliance, or related matters is needed, the services of a qualified professional should be sought. This Book is not a source of legal, regulatory compliance, or accounting information, and it should not be regarded as such. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. Due to the nature of direct response marketing and varying rules regulating business activities in many fields, some practices proposed in this Book may be deemed unlawful in certain circumstances and locations. Since federal and local laws differ widely, as do codes of conduct for members of professional organizations and agencies, Licensee must accept full responsibility for determining the legality and/or ethical character of any and all business transactions and/or practices adopted and enacted in his or her particular field and geographic location, whether or not those transactions and/or practices are suggested, either directly or indirectly, in this Book. As with any business advice, the reader is strongly encouraged to seek professional counsel before taking action. NOTE: No guarantees of income or profits are intended by this book. Many variables affect each individual's results. Your results will vary from the examples given. The publisher cannot and will not promise your personal success. The publisher has no control over what you may do or not do with this direct marketing success program, and therefore cannot accept the responsibility for your results. You are the only one who can initiate the action, in order to reap your own rewards! Any and all references to persons or businesses, whether living or dead, existing or defunct, is purely coincidental.